Demographics

Demographics are measurable characteristics of media consumers such as age, gender, race, education and income level. They are important to understand and think about before creating a magazine because if you target the wrong demographic then you are unlikely to get any readers.

There are 6 categories of social grade classifications, originally created by the National Readership Survey to classify readers, that organise everyone by their income and job level. The lowest level of these categories is E which includes very low earning people, the unemployed, pensioners and students. C2 are the skilled working class and ‘skilled manual workers’ such as builders, contractors and other skilled tradesmen. The highest social grade classification is A which is upper middle class with jobs such as CEO’s of corporations.

My magazine will be a monthly magazine costing £3.00 aimed at an audience similar to the one Kerrang appeals to and a demographic of C2, D and E. This demographic will be able to afford £3 a month therefore should buy my magazine if it appeals to them. My target audience will be aged between 15 and 25, mainly males who like indie, rock and punk music.

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