Audience Research

Kerrang! magazine is a weekly magazine costing £1.99 that is aimed at an audience of 15-24 year olds. Their readership is 60% male and 40% female so the layouts are created mainly to attract male readers. The lifestyle of the readers are generally modern, individual students that are consumers of media, fashion and computer games and buy 31 albums a year on average.   
   People of this age group are generally college or university students therefore their only income is what they get from their parents or have spare in their student loan. Kerrang! is priced perfectly to attract this age group as most students can manage taking just £2 put of their budget.   
   The cover pages appeal mainly to a male audience as the cover images are mainly of male fronted bands in masculine clothing and poses. The text is bold and brightly coloured, not something associated with magazines trying to attract a female audience.   
   The competitions and giveaways that Kerrang! offer are especially catered to their audience as they are for items of clothing, gig tickets, personal film screenings and computer games which are likely to interest their target audience. They also advertise articles about similar subjects on the font covers to attract this audience.